Attract More Flies with Honey
Ever heard that line before?
Well, it is true. Anything that is attractive will certainly garner attention. And anything that looks drab has the tendency to get ignored.
The same applies with your public domain article series and e-courses, too.
If given the choice, would you rather read an article titled “Lawn Care” or one that reads “How to Make Your Lawn the Source of Envy in Your Neighborhood”? How about “Making a Flower Garden” to “10 Easy Steps to Make Your Own Backyard Oasis”?
Of course, you would choose the latter titles. That is just how things go. Interesting – better yet, intriguing – headings and titles are a sure-fire solution to capturing your readers.
Sure, one may not judge a book by its cover, but there is no saying that says you cannot judge an article by its title. The fact of the matter is that we most often do rely on the title to determine whether an article is worth reading.
Many public domain e-books and e-courses name their installments simply as Chapter 1, Chapter 2 or Lesson 1, Lesson 2. It is practically, you have to admit, but would you be interested? Speaking from a completely objective observer’s point of view, of course. It is safe to assume that you would not.
Do not make that mistake with your e-book articles and e-courses. Try to go over the whole segment and determine what it is all about. Then, come up with a catchy line that defines the subject matter while at the same time captivates your readers’ attention.
This can only have a positive effect on your business. If you post a list of the article titles of your series or a lesson plan of your e-course, readers will get drawn in and buy your stuff. This means more purchases and more income for you.