Alright so your e-book based on a public domain work is selling, but you find that it is not selling fast enough. What to do?
In the world of business, one of the best tested methods of achieving success is to sell and sell it fast, before others decide to join the bandwagon and you find yourself dividing the market among yourselves. Well, that is probably inevitable, but if you want to get the best slice of the cake, you need to be quicker than the rest.
Think on your toes and always, always look for better alternatives that promise bigger profits.
The same thing goes with e-book reselling. If you want to make maximum profit out of your hard work, look for other alternatives. Most successful e-book resellers have turned to affiliate programs to generate more income. They use these programs as another avenue to increase their products’ exposure and hopefully turn more people into potential buyers as a result.
You can do this, too.
Basically, affiliate programs work this way: You offer your public domain-based e-book as a reseller or affiliate program. When someone else comes along and decides to purchase a copy of your e-book, he can then sell the e-book for an unlimited number of times. And because the work is sold under his own name, he gets 100% of all the profits.
But what about you?
Well, you do not have to worry because when he purchased your work, you already gained your profit. This method is also called “franchising” or “turnkey” and it can be very rewarding if you play your cards well.
Generally, if you make an initial investment in a reseller or affiliate program, it will cost you anywhere around a hundred dollars. Once you have laid down the ground work, at least in terms of finances, the only other investments you have to make are time and energy.
Selling and marketing your product by yourself is going to be very difficult. That is because the market is so huge it is a lot like standing in a room full of crowds. There is no telling buyers will even notice where you are standing and get interested in the product you are selling. You need to take the active part.
Give yourself an edge in sales and marketing by using a franchising operation with the following added tips:
- Charge less than the average selling price of the product. This is one sure-fire way to undercut the competition and thus give your product a boost in terms of buyer attractiveness.
- Make sure your sales website looks professional and clean. Avoid any clutter. Your product description and all text found in your site should be easy to read and offers fresh content.
- Under no circumstances should you make any blatant marketing hype in your website. This will only sour the costumer’s opinion of you, considering how many scams and con artists profit by fooling their clients with too much hype.
- Create an e-book from another public domain work, preferably on a related or similar topic, then offer it as a free bonus alongside the affiliate product.
If you do all these things, your buyers are going to think they hit the jackpot, and they sure did if you play your cards right. And in the mean time, you are sitting back and reaping the rewards for all your excellent business sense.
Repackaging public domain works could also take the form of CDs. Even if you are not particularly fond of this option, you will probably have to do this anyway as people will tend to look for physical products.
